The ranking can also concern indirect recommendations, such as a list of similar searches or recommended applications. If several ad options can be displayed for one request, they also go through the ranking to determine the most suitable one. Advertisements or paid search results can also compete with each other. For example, there will be one set of ranking factors for organic results. The process of determining in which order the links appear on a search results page is called ranking.
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This includes the authority of each site, the subject of the search, niche, or industry, the relevance of each page, and the reliability and safety of the information source. To determine in what order to present a set of similar links, take at least a dozen factors into account. The results page, also called SERP, displays carefully selected sources of information that are most appropriate for each case. Therefore, search results from different people are rarely similar to each other, even when they are looking for the same thing. Consider the relevance, especially when it comes to news. In this case, the first ten to twenty links displayed in the results are important. How do you determine which of the possible websites gives the most accurate information? Sometimes the purpose of the search becomes research. Its effectiveness is determined by how quickly everyone gets the answers to their question.
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When there is a lot of information, an effective search is important. There are almost 2 billion websites on the Internet, and this number is constantly growing. How Search Engine Algorithms Work: Everything You Need to Know What Is the Search Algorithm?